How We Think and Spread News on Social Media

400_F_45313571_Ijd9oz5nX2fZKJhI9jREFxCXsQq5V1SdIs there a relationship between how slow or fast we think and the news we post on social media? How does our emotional involvement in a story, our attempts to manage our self-image on-line and our relationship with others affect this?


The Nieman Journalism Lab has cross-posted the fascinating findings of Sonya Song, the current Knight-Mozilla Fellow at The Boston Globe that examines what works and what doesn’t on Facebook when it comes to sharing news stories.


From her findings she recommends:

  • Don’t hesitate to tell complicated stories on-line because they may engage people in ‘slow thinking’ and result in receiving more feedback.
  • If you want to encourage discussion, please ask questions.
  • If you want to make a story conversation, show a turning point with a tension and relief, because a turning point attracts attention.
  • If you want to see more shares, consider infusing emotions into the stories; both positive (awe and amusement) and negative (anger and anxiety) emotions may work.

And much more.


It is a fascinating read. The Uganda Journalists Resource Centre highly recommends it.


Read the findings at the Nieman Journalism Lab website.